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Parina Sood, TFW Bureau

Parina Sood, TFW Bureau

Senior Sub-Editor

Is Quick Commerce Leading To Quick Erosion Of ‘Kirana’ Ecosystem?

Parina Sood, TFW Bureau Dec 02 2024 - 8 min read

The Shift For most of urban India, especially metropolitan and tier 1 cities, venturing out for buying everyday essentials like grocery and ration seems like a yesteryears’ thought. Thanks to the present-day shopping phenomenon called quick commerce. While e-commerce provides convenience to customers, quick commerce has combined convenience with speed and has created a modern-day ...

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Samsung Strengthens Premium Presence with New Store in Delhi’s South Extension

Parina Sood, TFW Bureau Nov 30 2024 - 2 min read

Samsung, India’s leading consumer electronics brand, has inaugurated a premium experience store at South Extension (Part II), which is the largest in South Delhi. This flagship store, located at one of the Capital’s most high-end shopping districts, is designed to provide a unique experience, combining cutting-edge technology with personalized services tailored to meet the diverse ...

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The Elefant: Where Play Meets Profits

Parina Sood, TFW Bureau Nov 26 2024 - 3 min read

What prompted you to start the EleFant? When did you start and how has the experience been so far? EleFant was inspired by my daughter and the joy I saw in her when she discovered new toys—real, screen-free playtime that sparked her imagination. I wanted to create a sustainable way for parents to ...

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Brewing Coffee & Business The Profitable Way

Parina Sood, TFW Bureau Nov 21 2024 - 4 min read

Tell us a bit about your professional journey. With over two decades in the coffee industry, my journey has been fueled by a passion for coffee and the craft behind it. From sourcing to roasting and brewing, I’ve honed my expertise across each stage, culminating in my current role at Barista, where I ...

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Devyani International Ltd. (DIL) FY25 Q2 results: Revenue up 49.1%, Rs 4.92 cr loss posted

Parina Sood, TFW Bureau Nov 12 2024 - 2 min read

Devyani International Ltd (DIL) has put out its Q2 results for this financial year and has reported a consolidated net loss of rs 4.92 crore. Master franchisee of Pizza Hut, KFC and Costa Coffee in India, the quick service restaurant (QSR) operator had reported a profit of Rs 35.82 crore in the July-September quarter a ...

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How Rebel Foods is Leading Wendy’s Expansion Across India

Parina Sood, TFW Bureau Nov 07 2024 - 10 min read

Tell us a bit about your professional journey. My work experience has been a story of growth, learning and challenges. Over the years, I've had the privilege of leading in various roles—from VP of Product to Category Head, and now as Chief Marketing Officer. One lesson that stands out is the importance ...

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