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Parina Sood, TFW Bureau

Parina Sood, TFW Bureau

Senior Sub-Editor

Vilas Pawar on transforming Hospitality with Vision, People and Technology

Parina Sood, TFW Bureau Oct 05 2024 - 6 min read

When did you join Lemon Tree Hotel Group? How has the journey been so far? I joined Lemon Tree Hotels in 2022 as CEO of franchise division as they wanted to expand via franchising. Later, I took over as CEO for managed business as well. It’s been a great experience. This is ...

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E-commerce to boost mobiles, electronics and fashion sales, set for 20% YoY growth this festive season: report

Parina Sood, TFW Bureau Oct 01 2024 - 3 min read

With festive season all set to knock on our doors, e-commerce is well and truly gearing up for the party. As it is, the Indian economy is looking at consumption boom and festive season is ensuring that all sectors get to enjoy the celebration. As per the recent Festive 2024 report by Redseer, e-commerce is ...

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From Innovation to Expansion- How Magniflex is Reshaping India’s Mattress Industry

Parina Sood, TFW Bureau Sep 26 2024 - 4 min read

Since when is Polyflex in partnership with Magniflex? We are the investor arm of Magniflex and got into the collaboration with them in 2009. Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship,technologically superior products and the value it offers to customers. Started in ...

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First Coffee bags $1.2 Mn in seed round led by BEENEXT

Parina Sood, TFW Bureau Sep 26 2024 - 1 min read

First Coffee, a speciality coffee brand, has raised $1.2 million in its seed round led by BEENEXT. The round also saw participation from other investors such as Ashish Gupta (Helion Venture Partners), AngelList India, Dr. Ritesh Malik (founder, Innov8), Sahil Malik (founder, Da Milano), Chandini Purnesh (Owner, Harley Coffee Estate), Aman ...

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Rise Of Casual Wear & Tier 2 Customers Shaping The Future Of Footwear Industry

Parina Sood, TFW Bureau Sep 25 2024 - 8 min read

The economic think tank Global Trade Research Initiative says, currently valued at $26 billion, the Indian footwear industry is expected to reach $90 billion by 2030. This growth will be characterized by two main changes - a significant increase in the demand for non-leather footwear (like sports shoes, running shoes, casual wear, and ...

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Diwali Bash 2024, brought to you by Quick Commerce!

Parina Sood, TFW Bureau Sep 18 2024 - 8 min read

After tasting stupendous success and through the roof sales during Rakshabandhan this year, the Quick-Commerce big-wigs are now turning to Diwali 2024 to celebrate the festive season with a bang. For the first time ever, quick commerce companies like Blinkit, Swiggy Instamart and Big Basket are partnering with FMCG giants like Parle, Mondelez and ITC, ...

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