Broaden the new smile

The Franchising World (TFW): How did Dentzz come into being?

Dr. Shantanu Jaradi (SJ): Dentzz Dental Care Centres were  planned and established in August 2005 with the sole aim of providing premium quality primary and advanced dental care while being the first to explore the dental tourism industry. Since then, Dentzz has achieved leadership in three key market areas of: cosmetic dentistry, premium dental care and advanced RCs, implants -  all Mumbai.

TFW: How is Dentzz different from other Dental Care Centres?

SJ:  At Dentzz we have a team of highly skilled and proficient Dentists/ Speclalists , who are inducted into the team only after a thorough screening for professional acumen,  work experience, soft skills, and ability to handle complications.  The selected ones have to  undergo a scheduled regimen before undertaking assignments at Dentzz.

TFW: What led to your company’s foray into franchising?

(SJ): With the spurt in demand for its services over the last 12 months, it was felt to open more care centres in all major metros across India.  Dentzz provides a unique business model to satisfy the demands of its clients, at the same time ensures handsome profits  and regular growth of its franchisees.

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TFW: How many dental care centres do you have at present and in which cities? Do you think the franchise concept can be applied to dental care clinics?

SJ: At present, we have two dental care centres in Mumbai. We plan to open one more in July.. We also plan to have our presence in all metro cities across India. Yes, franchise system can be applied to Dental Care Centres. The schedule of regimen in all our centres can be standardised and replicated through periodical training programmes, enabling dentists to follow a uniform procedure although.

TFW: What plus points you have, you think, will attract franchisees into taking up your franchise?

SJ: Cosmetic dentistry has witnessed a boom worldwide in the last 10 years and for last 3-5 years in India. This industry is still in its nascent stage, and there lies a  tremendous future ahead. The delivery of premium and cosmetic dentistry services requires highly specialised skills. This would be provided by Dentzz aesthetic dentists through direct treatment and training of other aesthetic dentists where required. Our franchisees would thus avail benefit of premium and cosmetic dentistry without acquiring specialized skills.

TFW: Is medical background necessary to secure a franchise of Dentzz?

SJ: No, a person can be from a non medical background to secure a franchise, provided that he meets all the laid out criteria. The treatment would only be delivered by qualified  dentists who would be on the payroll of the main company.

Box:

Area required: Minimum 500 sq ft

Investment: approx Rs 40 lakh.

Training: Training of dentists and associate staff to raise their level as per Dentzz’s criteria.