SSIPL launches 'Sports Station' stores

SSIPL, a footwear manufacturing and retailing industry launches 'Sports Station', a chain of multi-brand sports stores. Sports Station endeavours to bring a plethora of international sports brands, offering an assortment of options in sports shoes, accessories and equipment under one roof. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.

“Sports Station is positioned as a sports specialty brand hub that aims towards providing an elevated service and retail experience to our customers. The signature Lime Punch colour renders a unique sporty and athletic feel at the stores in line with its positioning”, shared Pooja K. Sood, Business Head, Sports Station.

She further added, “We are currently operating 45 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Gwalior, Indore, Pune, and Chennai. This is just the beginning. We intend to steadily increase our retail footprint across India, and become synonymous to sports and fitness in the Indian mind-set. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports and athletics in the nation. We intend to game on.”

The Sports Station stores house sports shoes, apparel, accessories and sports equipment, thus providing its customers a complete shopping experience. Sports Station is a destination where customers can come and shop for the best in quality products from various international brands. The well trained sales staff is thorough with all technical details of the products to facilitate the customers in making the right purchase decisions, according to his/ her sporting needs.