Wrap It Up plans to expand its Indian footprint

Wrap It Up is planning to expand its footprint in India. Recently, the brand has launched its outlet in Gurugram and now it is coming up with the next in Noida.

Started in Bishop Gate in 2006, Wrap It Up was established with the notion of offering healthy snack options, as the UK market was dominated by pizzas and burgers. The brand has 30 outlets, all across the United Kingdom and is now expanding its footprints around the world.

Shaurya Bhatta, General Manager Sales, Wrap It Up, said, “We have successfully placed our outlet in a market like Gurugram, and are coming up with the next in Noida. These areas are a perfect mix of corporate of residents, which helps in getting the desired result in the context of sales.”

“Wrap it up works completely on FOFO model. We believe in empowering our franchisees to learn the business and get the maximum out of it. The SOPs (Standard Operating Procedure) are sealed; we don’t change the SOPs, the flavorings. However, the franchise partner has complete freedom to explore more options on how to increase the sales. We offer complete support in the context of staffing, training, marketing and inventory,” he added.

Wrap It Up has two franchise models, Restaurant and Kiosk. In the restaurant model, the kitchen is attached to the outlet and investment required ranges up to Rs 50 lakhs. In the Kiosk model, the brand has a base kitchen where it prepares the products, vacuum pack it and blast freeze it and send it to the kiosks where it is assembled and served to the consumers. The investment ranges from Rs 25-35 lakhs depending upon the space.