51% of Indian shoppers prefer AI chatbots and QR codes for online shopping

Capterra, an online marketplace vendor, reveals that 51% of Indian shoppers prefer AI chatbots and quick response codes (QR) for livestream shopping.

This is followed by AI-based recommendations (42%), voice recognition (41%), augmented reality and virtual reality (39%) and livestream shopping (38%), as per a survey by Capterra.

Metaverse is the least used platform, with a usage rate of 31%, followed by facial or biometric recognition at 34%.

In a press statement released, the survey reveals that 72% of consumers are currently using AI-enabled chatbots to search for products online and plan to continue doing so in the future. In contrast, 18% have never used an AI chatbot, and 8% have used it but do not intend to use it again.

“From our data, it is clear that there is a significant openness among Indian consumers towards integrating technology into their shopping experience,” said Sukanya Awasthi, the analyst of the study.

“Businesses would have to constantly adapt to these shifting consumer preferences and evolve their product offerings with time to thrive in a competitive market like India,” she added.

The study found that within the last 12 months, 65% of individuals began following a brand because of social media advertisements. 70% of shoppers had purchased one or more products after seeing a social media ad in the past year. Additionally, 69% of respondents looked up information about a product after seeing a social media ad, and 65% followed a brand.

Conversely, 22% of respondents have deleted or stopped using social media accounts due to advertisements.

The survey, which involved 500 Indian online shoppers, aimed to understand their views on technological enablements and their sentiments regarding related aspects.