Adidas launches its Home Of Sport concept store in Mumbai

Leading athletic apparel and footwear brand Adidas has launched its Home Of Sport concept store in Mumbai on the Linking Road. The stand-alone store occupies a retail space of 6,307 sq. ft. spread across four floors.

“Mumbai, say hello to our newest Home Of Sport concept store! We’ve woven Mumbai’s vibrant culture into every fiber of our store’s design – from handcrafted carpets inspired by Paithani art and visuals inspired by our love of cricket,” Adidas said in a LinkedIn post while sharing images of the news store.

The store features the first-ever ‘run lab’ in India, specifically crafted to assist consumers in discovering their ideal running shoes. It also has a ‘made for you’ zone, where consumers can co-create designs in collaboration with local artists and store team.

The store boasts an exclusive women’s category along with a shop-in-shop dedicated to Adidas Originals. Additionally, it hosts the first Y-3 shop-in-shop in Mumbai.