Aditya Birla Group’s Indriya Expands to Ahmedabad, Strengthening Presence in Indian Jewellery Market

Aditya Birla Group is continuing to expand its jewellery retail business under the brand name Indriya. Following the recent launch of four stores in Delhi, Indore, and Jaipur, the Group has now opened a new store in the bustling Shivranjani area of Ahmedabad. This marks Indriya's latest foray into the rapidly growing ₹6.7 lakh crore Indian jewellery market.

Kumar Mangalam Birla, Chairman of the Aditya Birla Group, had announced the launch of Indriya just last month, positioning the brand as a key player in India’s jewellery sector. The new Ahmedabad store reflects the Group’s commitment to expanding its footprint across the country.

“Kemcho Gujarat, we are pleased to announce our first store in Ahmedabad—a place where we promise trusted jewellery, fair and transparent pricing, and world-class designs,” stated a company official in a recent social media post.

Ahmedabad, known for its vibrant gold industry and significant contributions to jewellery and gem exports, is a strategic location for Indriya’s expansion. The city offers a unique blend of traditional craftsmanship and modern commercial opportunities, making it an ideal market for high-quality jewellery retail. With this new store, Indriya aims to connect with Ahmedabad's diverse and discerning consumer base, further solidifying its presence in one of India's most promising markets.