ASUS Expands Retail Presence in India with Select Store Launch in Chennai

In an effort to expand its retail reach and strengthen India’s refurbished electronics market, Taiwanese tech company ASUS India has launched a new Select Store in Chennai. This 300 sq. ft. outlet offers residents a chance to purchase refurbished ASUS technology that has undergone rigorous testing and is backed by a one-year warranty, providing an affordable and sustainable option for tech consumers.

The new store is part of ASUS’s larger mission to support the e-waste circular economy and boost the refurbished PC market in India. Each product available in the Select Store undergoes a comprehensive inspection process, including thorough testing and ASUS certification, ensuring they meet the quality standards of brand-new items.Arnold Su, Vice President of the Gaming and Consumer Segment at ASUS India said, “Our select stores reflect two core principles of ASUS: a strong retail footprint and a commitment to sustainability across the PC sector. To reinforce this mission, I’m excited to share that we are opening our sixth ASUS Select Store in the dynamic city of Chennai."Su further noted, “We’ve seen a rising interest in pre-loved PCs in Tamil Nadu over the past few years, and opening our Select Store in the state is our way of addressing this demand. Our Select Stores are crucial for promoting sustainability and ensuring that customers have access to affordable options."

This Chennai location joins ASUS Select Stores already established in cities like Nagpur, Delhi, Mumbai, Kolkata, and Hyderabad. Additionally, Chennai has two ASUS Exclusive Stores in key locations, providing customers with direct access to ASUS products and experiences.