Big Hello Launches Its Eighth Retail Experience Store in Bengaluru

Big Hello, a specialty fashion brand for plus-sized people, has recently inaugurated its eighth retail experience store in the heart of Bengaluru's Electronics City Phase 1. The new store adds to existing Big Hello stores in Koramangala, JP Nagar, and several other locations in Bengaluru and brings world-class plus-size fashion within easy reach of the city’s discerning customers.

 The new store brings a vibrant and distinctive shopping experience to plus-sized fashion customers. All Big Hello stores are designed as ‘Experience Stores‘ and feature vibrant interiors with dancing mannequins and excellent and engaging customer service, representing the lively and happy spirit of the brand. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.

 "Our newest store in Electronic City adds to our fast-growing footprint throughout Bengaluru and will offer our customers easy access to fashionable, high-quality clothing. We're proud to bring our thoughtfully curated collections to the fashion-conscious community here," said Modita Tripathi, Brand Head at Absolute Brands, the parent company of Big Hello.

 The newly inaugurated Big Hello store presents an extensive collection of ethnic Indian and Western apparel for both men and women. In addition to clothing, customers can explore a diverse range of handcrafted accessories, all designed with a focus on fit and comfort. This new store opening marks the expansion of Big Hello retail footprint to a total of 18 locations, including prominent cities such as Chennai, Hyderabad, Vijayawada, Guntur, and Indore. 

Big Hello has existing stores in Bengaluru in locations like Koramangala, Mantri Mall, Kamanahalli, RMZ Galleria Mall, JP Nagar, Jayanagar, and New Bel Road, offering local shoppers even more convenience and choice.

 Big Hello intends to open 50 more stores throughout India in the current financial year as part of the company's rapid growth strategy, focusing on key regions like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala. Indian plus-size fashion apparel market, estimated at ₹88,000 crore, has a 12% share in the overall fashion market. Of this, the share of the organized market is estimated at 33%, or about ₹29,000 crore. This market is further projected to grow at a CAGR of 25% over the next five years.