Fashion startup NEWME launches 90-minute delivery service

NEWME, the GenZ-focused fashion startup, has announced a significant advancement with the launch of its 90-minute delivery service. The pilot program has been launched in Delhi-NCR and currently serves areas including Gurgaon Sec-37, Sec-40, DLF Cyber Hub, Dwarka, Palam Vihar, and Najafgarh. This move positions NEWME as the first brand in the fast fashion category to offer such a rapid delivery option.

Customers can access this service through the NEWME app, choosing from an assortment of over 6,000 styles. The company reported that within the first few hours of the launch, it received over 100 orders in less than 30 minutes of going live, with many deliveries completed in under 25 minutes.

The fashion brand plans to expand the service to Mumbai, Bangalore, and Hyderabad in the next two weeks.

This facility from NEWME comes at an interesting time when quick commerce is widening its gambit of products and expanding to nooks and corners of the country.

Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivan Tripathi, and Himanshu Chaudhary, NEWME targets Gen Z customers in India and Southeast Asia. NEWME operates six retail stores across Bengaluru, Hyderabad, Indore, Mumbai, and Chandigarh, with plans to open 15 more by March 2025.