Kushal's Fashion Jewellery Expands Retail Footprint and Strengthens Digital Presence

Kushal’s Fashion Jewellery is significantly expanding its retail footprint, now boasting over 90 stores in more than 30 cities, including Chennai, Mumbai, Pune, Hyderabad, Lucknow, Indore, Chandigarh, and Guwahati. Each store, averaging 900 square feet, is meticulously designed to offer a premium shopping experience. Talking about the future plans and vision, Company’s Official Spokesperson confirms, “While the brand’s presence is strong in the southern regions, Kushal’s plans to establish over 300 stores in the next three years, targeting an increased presence particularly in the northern and western markets such as Delhi-NCR and Maharashtra.”

 In addition to its retail expansion, Kushal’s digital strategy has been a game-changer. The launch of the Kushal’s app in 2023 has significantly boosted its online presence, now accounting for more than 20% of the business. Impressively, 95% of total online sales come from the brand's own website and app. The brand is confident that online business will continue to grow, aiming for an equal ratio of online to offline sales within the next three to four years. This omnichannel approach will allow Kushal’s Fashion Jewellery to offer a seamless shopping experience to its customers.