Miniso announces brand’s first “Pink” store in Bengaluru

Miniso, the well-known international product retailer, has announced the opening of its first store ‘Miniso Pink’ in Bengaluru. The latest store is located in Vega City Mall. The announcement was made on social media handle.

Miniso is known for offering high quality household goods, cosmetics and food at affordable prices.

Since Miniso first entered the Indian market in 2017, it has grown significantly, now boasting over 200+ stores in more than 120 cities. Many of these stores are strategically located, covering major landmark malls across the country such as Ambience Mall in Vasant Kunj, Phoenix Market City Malls in Bangalore and Chennai, and Connaught Place in Delhi. Additionally, Miniso has established a presence in key transportation hubs with three airport stores, two at Delhi Airport and one at Hyderabad Airport.

Today, Miniso is successfully present in over 100 countries and regions and has opened more than 5,500 stores around the world, including those in New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.

Miniso identifies itself as a retailer delivering fun, high-quality new goods at affordable prices for young people. It aims to become a brand that is in tune with today’s youth, understanding their attitudes and behaviours in order to bring them the most enjoyable shopping experience possible.

The brand uses an omni-channel strategy combining the online and offline market, providing consumers with a seamless shopping experience.