Miniso expands retail footprint, opens 15 new stores in last 45 days

Miniso, the well-known international product retailer, is expanding its retail footprint across the country. The brand has announced opening of 15 new stores in the last 45 days. The announcement was made by a senior company official on social media. New locations include places of high footfall like The Mall of Dehradun and Address One mall in Dehradun, Vega City Mall and Royal Meenakshi Mall in Bengaluru, Commercial Road in Ooty, Choglamsar Market in Leh and other significant locations in Chhattisgarh, Manali and Rourkela.

What’s more, the brand is looking at opening 20 more stores in the coming 45 days, said the social media post.

Miniso is known for offering high quality household goods, cosmetics and food at affordable prices.

Since Miniso first entered the Indian market in 2017, it has grown significantly, now boasting over 200+ stores in more than 120 cities. Many of these stores are strategically located, covering major landmark malls across the country.

Today, Miniso is successfully present in over 100 countries and regions and has opened more than 5,500 stores around the world, including those in New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.

Miniso identifies itself as a retailer delivering fun, high-quality new goods at affordable prices for young people. It aims to become a brand that is in tune with today’s youth, understanding their attitudes and behaviours in order to bring them the most enjoyable shopping experience possible.

The brand uses an omni-channel strategy combining the online and offline market, providing consumers with a seamless shopping experience.