Nothing Before Coffee opens doors to its 50th store

Nothing Before Coffee (NBC) is a quick-service restaurant (QSR) brand and India's rapidly expanding coffee chain, has declared the inauguration of its 50th outlet in Malviya Nagar, New Delhi.

The brand is founded in 2017 by Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari.

"As we embark on this monumental milestone, we are filled with gratitude for the unwavering support from our cherished patrons. The launch of our 50th outlet is not just a numerical achievement; it's a testament to our commitment to crafting exceptional coffee experiences. Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience. We believe in the power of coffee to bring people together, and we're excited to share that with our customers," said Akshay Kedia, Founder & CMO of Nothing Before Coffee.

Nothing Before Coffee has presently  50 stores, with an addition of 25 new outlets in the fiscal year 2023-24 thus far.As the leading coffee chain, NBC operates in 26 cities and has expanded into 8 new cities this year, marking the highest-ever store addition.

Looking ahead, NBC aims for rapid expansion in the forthcoming years. To facilitate this growth, NBC has entered a collaboration agreement with Building Brands for Tomorrow (BBFT), renowned for its expertise in restaurant franchising and startup growth consulting.

"The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC's transformation from nonexistence to prominence!Moving forward, the aim is to expand and enhance NBC's presence across the entire Indian landscape,” said Rohit Singh, Founder of Building Brands for Tomorrow (BBFT).

The menu has over 100 crafted beverages, including the famed 'Shrappe' a delightful fusion of frappe and shake.

The brand's fundamental principles, such as providing exclusively vegetarian choices, adopting the ethos of 'global quality, local pricing,' and serving patrons across all age brackets, have firmly established its dominance in the quick-service restaurant (QSR) sector.