Quick commerce giants roll out express delivery for gold, silver coins this Diwali

Quick commerce platforms like Blinkit and BigBasket have extended their express delivery services to deliver gold and silver coins to meet the demand for same this festive season. Customers can now purchase these coins from well-known brands like Tanishq with delivery times as short as 10 minutes. Blinkit CEO Albinder Dhindsa termed it as "Dhanteras special" as he announced special initiative for Blinkit's customers. Blinkit is sourcing the coins in 10g silver and 1g and 0.5g gold options, from reputed brands such as Malabar, Joyalukkas and MMTC, ensuring authenticity. 

Omnichannel grocery delivery firm Bigbasket has partnered with Tanishq to offer gold and silver coins for Dhanteras, the company said in a press release. “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us,” Seshu Kumar, chief buying and merchandising officer, Bigbasket. “We have always been known as a strong player in food and perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is gold and silver coins or electronics or home appliances.”

Customers can now order Tanishq’s Lakshmi Ganesh Silver Coin, 22 Karat Gold Coin, and 22 Karat Gold Coin with Lakshmi Motif, all available for doorstep delivery within 10 minutes.

“We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes,” Pelki Tshering, chief marketing officer, Tanishq. “Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”