Rapid Expansion in Eastern India on cards for Biggies Burger
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India's leading homegrown burger chain Biggies Burger is looking at rapid growth across India.
After a successful fundraising round, Biggies Burger is targeting rapid expansion in the retail sector across the country. The brand aims to achieve 2.5-3x annual growth by increasing its store network to 75 stores in the East region by 2028. Launched in 2011, at present, the brand operates 141 stores, mainly in South and West India and plans to expand to 250 operational stores by the end of fiscal year 2025-2026. The current strategic expansion in the Eastern market will give a major push to capture a larger share of the growing Indian QSR market, the company shared.
Biraja Rout, Founder of Biggies Burger said, "This eastward expansion represents a significant step forward for Biggies Burger. We've established a loyal following in the South and West, and we're confident that our unique offerings will resonate with consumers in Eastern India as well. As a homegrown brand, we understand the Indian palate and are committed to providing delicious, high-quality grilled burgers that are healthy."