Samoh by TATA opens flagship store in Hyderabad

Samoh, the premium ethnic wear brand from the house of Tata has opened its flagship store in Hyderabad. The new store is located in the upscale neighbourhood of Venkatagiri, Jubilee Hills, and spans a massive 4,000 sq. ft. This is Samoh’s fifth store in India.

“We are thrilled to open our first store in Hyderabad. It is our belief that this new store will resonate with all in the community for those who cherish and seek out refined elegance in their wardrobe,” said Venkatesalu P, Chief Executive Officer, Trent.

Samoh made its debut in April 2023 in the premium occasion wear segment for both men and women. The brand launched its first physical store in Lucknow, followed by store openings in prominent locations such as Bengaluru’s 100 Feet Road in Indiranagar and Mumbai. The brand aims to offer its customers a luxurious shopping experience, showcasing a diverse range of outfits suitable for various occasions, from weddings and festivals to formal events.

Samoh comes from Trent Ltd., the retail arm of TATA group. Trent has been a key player in India’s retail industry since its establishment in 1998 by the Mumbai-based Tata Group. Over the years, Trent has built a diverse portfolio of successful brands, including the popular apparel lines Westside, Zudio, and Utsa, as well as the beauty, accessories, and decor brand Misbu. In addition to its fashion offerings, Trent also operates the Star Bazaar chain of hypermarkets and supermarkets, which has become a household name across India.