Second store of Toys“R”Us opens in Bengaluru

Ace Turtle, the retail tech company behind Toys“R”Us, has launched the second brand store in Bengaluru, marking a significant step in the brand's retail expansion in India. The new store is located at Lulu Mall and spans over 6,000 square feet, providing a wide range of toys, clothing, and baby products. This development comes as part of Ace Turtle’s ongoing efforts to strengthen the presence of global retail brands in India.

“The Toys“R”Us store at Lulu Mall, Bengaluru has been a hit since its opening, offering a delightful range of toys and catering to the needs of kids and families alike,” Ace Turtle shared in a recent LinkedIn post, along with images of the new outlet. The launch follows the brand's initial entry into Bengaluru in March this year with a 6,200-square-foot store at Bhartiya Mall.

Toys“R”Us first entered the Indian market in 2017 through a master franchise agreement with Tablez India, a division of Abu Dhabi-based Lulu Group International. 

In June 2021, Ace Turtle, a Bengaluru-based company, entered into a joint venture with the Flipkart Group’s Wholesale Entity in India. This partnership allowed Ace Turtle to acquire the license for Toys“R”Us and Babies“R”Us in India through a strategic agreement with WHP Global.

Founded in 2013, Ace Turtle is also the exclusive licensee for global retail brands like Lee, Wrangler, and Dockers in India and other South Asian markets. The opening of the second Toys“R”Us store further strengthens its retail operations and reinforces the company’s efforts to expand international brands within the Indian retail landscape.