Technosport Expands South India Operations, Targets 16 New Stores in FY24

Technosport, the Tiruppur-based sportswear brand, is poised for significant growth in South India, with plans to launch 15-16 new stores across Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana during the current financial year. This ambitious expansion strategy reflects the brand’s commitment to enhancing its footprint and making its high-quality sportswear and athleisure products more accessible to customers in these regions.

The new stores will be opened in a variety of formats, including flagship locations, high-street, and mall stores, as well as shop-in-shop outlets. This diversified approach aims to cater to different consumer preferences and shopping environments, ensuring that Technosport's offerings reach a broader audience. By targeting key locations across South India, the brand is positioning itself to capitalize on the growing demand for performance wear and athleisure in these states.

Technosport inaugurated its first offline store in Coimbatore on Thursday. Located in R.S. Puram, the store spans over 1,000 sq. ft. and showcases the brand’s full range of performance and athleisure wear.“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth. This store will be the cornerstone of our wider business expansion plan,” said Sunil Jhunjhunwala, co-founder of TechnoSport.

To attract customers and encourage foot traffic, the brand will host a series of small events at the newly launched store.“Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Using this we will strengthen our omni-channel presence by amalgamating online with offline medium effectively,” said Puspen Maity, chief executive officer of TechnoSport.

Looking ahead, the company plans to enter the markets in West and North India by FY26.

Founded in 2015, Technosport offers a wide range of products, including t-shirts, track pants, jackets, vests, sweatshirts, and innerwear, typically priced between Rs 200 and Rs 700. The brand is currently present in over 15 states and maintains more than 5,000 retailer touchpoints.

In May this year, the apparel retailer secured Rs 175 crore in funding from A91 Partners.