PERSONALISED WONDERS, THAT'S WHAT DEFINES PRESTO THE BEST. GRAB ANY PRODUCT FROM ITS STORES AND PRESTO WILL MAGICALLY TRANSFORM IT INTO A 'SPECIAL SOMETHING' FOR THE 'SOMEONE SPECIAL,' BE IT ANY OF YOUR FRIENDS OR A FAMILY MEMBER. AND ITS BUSINESS FORMAT
One of the key determinants of a retailer's success is the format he uses to present to his target customers. A retailer can chose a format based on the kind of store design he wants to render, the locality he would like to establish, various products and
Large format stores, typically called as big-box stores, are the focus for retailers this year. Reason, for one, renting larger spaces in malls gives companies better negotiating power. Then, large stores can also generate additional incomes through sub-l
The mid-size format acts as a middle ground for franchisors through which brands can balance out their business and economies. If caught between small and large stores, mid-size stores are the best bet. Better brand visibility and high profit quotient mak
They may be tiny but huge businesses ride on them. Be it a coffee counter in a mall or a jewellery kiosk in a shopping complex, these few square feet count for big bucks in business. Kiosks, carts and vending machines are turning out to be the new turning
SMALL RETAIL FORMATS ARE PROVING TO BE A BIG THING IN INDIA. EXCEPT FOR THE NAME, NOTHING IS SMALL IN THIS RETAIL MODEL. IT HAS BIG BRANDS LATCHING UP, BIG REVENUES AND EVEN BIGGER SCOPE FOR GROWTH.
Budget 2011 is just around the corner, and, as always, it's time for heightened anxiety and anticipation. The franchise fraternity, be it a debutant or an established player, has a long wish list, with a hope that this time, there will be more smiles than
By Tushi Deb
The successful running of the pilot operation is essential to the preparation of the franchise package. The experience obtained in setting up and running the pilot will provide the basis upon which the elements of the business package will b
When it comes to online advertising, two big names, Google and Facebook, click instantly. Both have their own advertising programmes and individual advantages, but if you ask which one to choose, we'll say, study both the models well and let your product
Automotive franchising is in the fast gear. Now, it's not about merely buying and selling, it's also about tyre retailing, car detailing or selling car batteries. The sector is pulling in lot of investors, who are ready for a whirlwind drive into a little
Prateek Maheshwari, Founder Director of Brand Concepts Pvt. Ltd, a premier resource for licensed fashion, sports and entertainment accessories, is a man of acute business acumen. Having signed an exclusive licence agreement with Tommy Hilfiger, his busine
Entrepreneurship is on the rise in India. But what factors pull the trigger and make it happen? Is it an individual's search for growth and learning, or just name and fame? We explore the motivators…