Nilesh Jaju, Nasik-based six decades old franchisee shares his success journey with The Raymond Shop and tells how unconditional support has made their three generations taste success.
How has been your journey with Raymond?
Since 1972, we are associated with the brand & it has been a successful journey. Success for me travels beyond numbers since we as a family are into apparel business for more than six decades. We are the pioneer of modern apparel retail in Nasik. It’s not only retail but our success in institutional tie-ups that give us good sense of accomplishment. The first generation ventured into the market with door to door selling, and now the third generation is busy growing multiple brands and stores. The man behind the success of our jaju family is Lt Shri Champalalji Jaju. The unconditional support of brand Raymond coupled with lot of hard work and ethical way of doing business is the way we have grown.
What are the benefits that you have enjoyed being associated with Raymond?
The biggest benefit is the brand itself, which has given me a platform, where I have learnt professionalism, systematic approach of doing business and to develop a sustainable path to profit. The ‘complete man’ is not mere a tagline, but it’s the way of dealing with day-to-day life. With my limited capacity, I try to remain a brand ambassador for this legendry brand.
Please elaborate the training and support that you have received from the brand?
In today’s highly corporate setup, it’s been exceptional at Raymond to create a personalized environment, where it is easier to approach the top management. Being patient, process-driven and ability to multi-task are few major skills that have been inculcated in me over the period by the central leadership.
How has the retail consumer evolved over the years? How are you responding to the changing needs of the consumer?
The new-age consumer is well-aware of the latest trends in the market. They walk in with a lot of data but many times they appear a little confused, and this is where our skills matter by helping them in making the more-informed and wise decision.
You have recently renovated and expanded the store. What was the rationale behind it?
Change is only certain in today’s fast-evolving environment. We should be able to engage the audience with our brand and that is only possible if you remain one step ahead of consumer. The renovation is not only about interior and structure, but it’s more about injecting new energy at work place and underlining our faith in brand.
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