In an exclusive conversation with Shipra Srivastava, Ewelina Pawelec, Export Manager, Komex (5.10.15), talks about the brand’s plan of expansion in India.
Tell us about your international presence.
How are you planning to expand the brand in the Indian market?
We are looking to expand the brand in the Indian market. We are mulling the Indian expansion via master franchise or unit franchise. We are open and flexible as we want to learn about the Indian market.
What would be the cost of franchise?
Initial, required capital for master franchise will be EURO25,000, including the franchise fee. The amount also includes furniture and other equipments on the store because we have proven business concept. We want to open the shop under our logo with our hanger, mannequins, poster, etc.
What kind of growth aspect the brand is mulling for the Indian market?
We are hopeful to open our first Indian shop shortly. Basically, if we can find one master franchise, then we can open many stores. India is a big market, of course, we are interested in metros initially. We are hopeful to have business worth $3 million business over next few years in Indian market.
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