OMNI-CHANNEL SHOPPING IS THE FUTURE

We are swiftly moving to an era where either a completely virtual or a solely brick and mortar experience will not be enough to win over the empowered consumer. They both need to work hand in hand, in order to grab attention and break the clutter.

So where does online shopping fit in? Retail spaces cannot match the range and price points offered by online marketplaces. More often than not, consumers choose their products offline but often make their purchases online. Not only is the process far more convenient with COD (cash on delivery) and friendly return policies, low logistic costs mean lower price points, while a larger inventory means more discounts and offers to choose from.

At Voylla, we have decided to take the best of both experiences to create our own omnichannel shopping universe. Our range of jewellery is priced competitively - appealing to both bargain hunters and evolved consumers who do not mind a higher price tag for an exclusive piece of jewellery. Third party associations with Amazon, Myntra and others have given us the online muscle to reach out to a larger consumer base that would not have been possible offline.

Our brick and mortal strategy was born from the learning that the average Indian consumer, shopping for fashion accessories, prefers to experience the product before taking a call. With 220 offline touch points across the country (kiosks, flagship stores, franchisee and distributorship) and adding more every week, Voylla intends to reach out to every potential customer at that point where the customer is still trying to make up her mind. By letting her try on the jewellery before taking a decision, Voylla is able to win her trust. Once convinced, the consumer eventually begins to explore the wide range of jewellery on offer on our portals as well, enjoying the discounts that come with it.

While our offline touch points have the ability to customize the offering according regional TG, the online inventory is all encompassing, differentiated on the basis of styles, collections and themes.

Shopping online is considered a more intimate experience. While walking into a store to try on jewellery is a more social activity. At Voylla, our omnichannel experience is a seamless one.

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