Vajor.com, an e-commerce company, is planning to take the offline route. In a conversation with Shipra Srivastava, Nathasha AR Kumar, Founder & CEO, Vajor.com, highlights the growth plans of her venture.
What was the inspiration behind Vajor?
How do you assess the online fashion and lifestyle market?
The online fashion market is growing rapidly and what sets us apart is our ability to deliver an experience, along with an impressive product. As a fashion & lifestyle brand, we have a specific goal.
What are the areas you are covering? Also shed light on strategies to scale up the distribution? Any plans to foray offline retail?
Vajor is currently catering to panIndia with around 7K-plus pin codes. Since we are completely online, it is helping us in scaling up easily and experiment with different markets. On the same time, we understand the importance of being present offline and so we are planning to get into retail in the next 3-4 months, starting from Delhi/NCR.
What is the starting and exiting price point of your offerings?
We do have few accessories starting from Rs 300 and going up to Rs 6,000-7000 (for limited edition) as well. The average bill size is around Rs 2,500.
Kindly mention your growth plans?
We will be expanding in the domestic as well as international markets
this year. Under domestic expansion, Vajor is getting into retail from September 2017 onwards. The first 2 stores are going to be in the Delhi-NCR region and we will be expanding to metros in the next 6-9 months. Vajor is moving ahead with a geo-expansion plan wherein, we will be looking at various channels and ensure our presence internationally in around 3-4 countries by the end of this financial year. This will be made possible through few collaborations, international market places and local vendors.
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