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The Franchising World February 2018 Issue

SMALL CITIES, BIG OPPORTUNITIES
A foray into the smaller towns is seen as a long-term investment, because if retailers don’t enter this market today, someone else will step in, tap the pulse of the consumer and take profits away.
By Tanya Krishna Feb, 14 2018
HEY, MEN! WHAT’S YOUR JEWELLERY QUOTIENT?
Consider this: Feminine glamour is now witnessing the entry of male confidence.
By Zarafshan Shiraz Feb, 14 2018
BRANDS, AND NOW SUB-BRANDS!
Carrying its own name, visual communication and market strategy, a sub-brand is the new thing among footwear companies. Zarafshan Shiraz finds out perks of being a sub-brand instead of expansion under a parent brand name
By Zarafshan Shiraz Feb, 14 2018
SO WHAT MAKES FOR A SUCCESSFUL FRANCHISOR-FRANCHISEE BOND?
Relationship between a franchisor and a franchisee does not start and stop with business terms. Many other elements have to be invested to be able to create a successful partnership that can weather all storms
By Aysha Anam Feb, 14 2018
NEXGEN’S NEW APPROACHES TO CONVENTIONAL FAMILY BUSINESSES
Often, emotional ties, respect for elders, pressure within family, etc. come in the way of mature decision-making regarding the handover of baton to the second generation.
By Tanya Krishna Feb, 15 2018
COPYCAT STRATEGY LEAVES NEW AGE BRANDS LIFELESS
Nusra reports about how duplicating a successful internationally renowned and ‘customized for India’ model does not work for all brands, citing incidents about why certain leading brands have closed their doors in India
By Nusra Feb, 14 2018
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GIVING AN EXTRA SHINE TO INDIAN JEWELLERY
Bangalore jewellery biggie, C Krishniah Chetty Jewellers, is all set to expand through franchising. Let’s explore what’s in store for the investors and customers
By Payal Gulati Feb, 15 2018
OPT FOR THE OMNICHANNEL
Given the current trend in retail marketing, a winning strategy should be adopt all the channels in order to increase the basket size and revenues, suggests Shipra Bansal, Senior Manager – Consulting & Strategy, Francorp
By Shipra Bansal Feb, 15 2018
GOING TOURISTY WITH TOURIENT
Come vacations and there is always a surge in travel bookings. With India’s tourism industry on a high, Zarafshan Shiraz finds out how the old school has been brushed aside by the digitally active Tourient
By Zarafshan Shiraz Feb, 15 2018
DEVELOPING CHILDREN THE ‘BRAINY’ WAY
In an exclusive with Zarafshan Shiraz, Tushar Kansagra, Managing Director, Brain Child Learning, talks about the company’s educational programs that accelerate the overall development of the brain
By Zarafshan Shiraz Feb, 15 2018
BAKING A PERFECT BUSINESS FORMULA
With cafes and bakeries mushrooming in every nook and corner of the country, Zarafshan Shiraz finds out from Manish Somani, Director, TGB Bakers and Confectionary (P) Ltd., what is their retaining mantra
By Zarafshan Shiraz Feb, 15 2018
GIVING INTERNATIONAL CURRICULUM THE INDIAN TOUCH
Amalgamation of cultures during early childhood education stage is at the forefront of Shanti Juniors. Zarafshan Shiraz finds out the nucleus of their programs and curriculum from Dharmesh Kapasi, President, SEIL
By Zarafshan Shiraz Feb, 15 2018
PREPARING EDUPRENEURS FOR FUTURE INDIA
Quality education has become quite unaffordable for most people, especially early education. Given this scenario, Anamika Anjarai, Managing Director, Rangoli School, explains how they are providing holistic learning at a very reasonable price
By Aysha Anam Feb, 15 2018

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