For V Madhusudhan, opening a Raymond Mini TRS in Kengeri, Bengaluru was a dream-come-true. He narrates his entrepreneurial journey, benefits with Mini TRS, and his expectations with the brand.
To be an entrepreneur – that was always the passion driving the dreams of Bengaluru’s V Madhusudhan. And that dream has now come true with having acquired a franchise of Raymond. “It is also what my father-inlaw had always wanted me to do,” he says. “My father-in-law has been working for a Raymond showroom for over three decades as a salesman and owning a Raymond franchise was his deepest desire. To make his wish come true I decided to approach the management of Raymond for a franchise store in Bengaluru,” he adds.
With his 15 years’ experience in the IT sector with organisations like Capgemini and Microland, Madhusudhan gained skills in business management, projects execution, and client and vendor management. “I had a fair understanding of customer management and excelled in terms of communication skills. It was this client management exposure that gave me enough confidence to start my entrepreneurial journey,” he elaborates. He opted for the Mini TRS (The Raymond Shop) format of the brand.
WHY RAYMOND?
Madhusudhan identifies Raymond as one of the most established and trusted brands, which has gained huge customer satisfaction and appreciation over the last few decades. “Raymond’s brand image itself is the key advantage. The benefits attached to Raymond helped me zero in on the brand,” he reveals. Elaborating, he says that the Mini TRS is an agile business model which requires an investment less than one-third of a regular TRS. This makes it highly lucrative opportunity for first-time entrepreneurs.
“The asset-light format and low investment requirement offers the necessary fuel to make the business highly profitable. From a customer perspective, there is no major difference as Mini TRS offers the product and services at par with a regular TRS,” he says.
BRAND SUPPORT
A new outlet needs a lot of promotional activities to build awareness and attract customers. “Raymond has been quite proactive on the marketing support front. A lot of inaugural offers, goodies for the first few months, SMS on new shop opening and radio announcements provided us the required impetus to take our first steps in a competitive market,” shares Madhusudhan. The big advantage is that Raymond offers digital omnichannel capability which works wonders when it comes to digital-age social media marketing.
Having got into this sector, Madhusudhan is now focusing on establishing the outlet and building customer confidence with differentiated service propositions. He also plans to expand with a few more outlets over the next few years in partnership with Raymond.
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