South India’s best known jewellery brand Karpagam is all set to spread its wings across India
With a rich legacy of over eight decades and an expansive portfolio of well-curated designs, Coimbatore-based Karpagam is a household name among jewellery connoisseurs in South India. Popularly known for its craftsmanship and patented jewellery lines, Karpagam aims to bring a touch of traditional elegance and contemporary design to every jewel box.
He highlights that in 2004 the company patented the jewellery line ‘Terra Aurum,’ being the world’s first to introduce terracotta-based gold jewellery.
Karpagam, a pioneer in customised jewellery, is one of the very few brands that allow its customers to choose the cut, clarity and design of even diamond jewellery. The company allows customers to customise a gold product’s texture and finish before placing an order. “Every piece of jewellery you find here is created considering the astute tastes and preferences of discerning customers,” states Ramdass.
Besides, in a recent initiative to attract the customers who shop online, Karpagam has launched the ‘try at home’ facility, where customers can try a vast collection of jewellery in the comfort of their homes. “With this facility, wherein a jewellery expert visits customers at their chosen time of convenience, they get to see real-time jewellery from our collections in the comfort of their homes. We are striving to make every customer transaction memorable,” highlights Ramdass.
EXPANSION PLANS
Close to five decades after entering the retailing business, Karpagam is now looking at rapid expansion across India through franchise model. Commenting on this, Velusamy R, CEO, Karpagam Jewellers, reveals, “We want to enter more markets and franchising is the best way to understand the local regions. We want to open stores in Hyderabad, Bengaluru, Ahmedabad, Pune, Kolkata and New Delhi.”
He highlighted that prospective franchisees need to possess high investment capacity, presence on high street, experience in retailing, being well-connected in the society and passion to run jewellery store will be an added advantage.
The brand will assist franchise partners with retailing operations, sourcing of products, establishing policies and systems, recruitment and training, IT infrastructure, and marketing and promotions, all while transferring product knowledge to the franchise partners.
Signing off, he adds, “Every Karpagam piece is made with the intent of lasting generations, given its unique beauty and exceptional quality. With a focus on traditional and ethnic jewellery and over hundreds of designs to choose from, Karpagam ensures that each and every individual finds an ornament to their liking.”
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