On seeing a gap in the food distribution market and opportunity to add value through technology, Sharath co-founded Ninjacart in 2015 as a B2C hyper-local grocery delivery platform with Thirukumaran, Vasudevan, Kartheeswaran, Sachin, and Ashutosh. However, they soon realized that while there was a high demand for an online market for fruits and vegetables, the traditional supply chain for perishable products was inefficient, and hence pivoted towards a B2B Supply Chain platform.

Sharath is a serial entrepreneur, having co-founded EduRaft (Education Classifieds startup) and Shout App (Location-based social network app) earlier. He holds a PGDM in Marketing and Operations from the prestigious IIM Kozhikode.