Nitin Bansal is responsible for the business devel- opment of the brand Miniso. He is responsible for performing competitive market analysis based on store numbers, locations, revenues, prod- ucts and franchisee model and sharing the insights with management. He is also involved for identifi- cation of new markets which are suitable for Mini- so business model. He has been associated with the brand for more than five years. Lifestyle product retailer MINISO offers high quality household goods, cosmetics, food, and toys at affordable prices. The brand uses an omni-channel strategy combining the online and offline market, providing consumers with a seamless shopping experience.
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