Gujarat Co-operative Milk Marketing Federation (GCMMF), custodian of the AMUL brand is India's largest food products marketing organisation. With its wide product portfolio, GCMMF today has a turnover in excess of Rs. 9774 Cr.
Amul, now offers an excellent business opportunity to entrepreneurs who can become franchisees of the Amul Scooping Parlours and be a part of the growing ice cream industry with India’s most popular brand. You can earn extremely attractive returns even with a relatively moderate investment.
Amul Retail Outlet/ Amul Milk Booth
Amul Parlours are exclusive Amul outlets which stores and sells entire range of Amul products. The outlets are spread over 100 to 400 Sq Ft in markets, premier educational institutes, hospitals, railway stations, bus stations, Municipal Corporation gardens etc. where there are high footfalls.
The franchisee will have a prebuilt shop/ space in a good location either owned or rented. The franchisee is expected to bear the entire cost viz. interiors and equipment (property cost is not included in this estimate) of setting up the store which is expected to be in the range of Rs. 3.00 lacs to Rs. 6.00 lacs depending upon the format. We don’t need any money from you. You will spend this money in doing up interior works of your shop through your contractors and buying equipment for your shop from various suppliers.
Our wholesale dealers (WD) will supply stocks at the parlour and the franchisee will avail retail margin. Amul Parlour franchisees are not permitted to sell any Non –Amul products from the outlet. Retail margins on Amul products will vary from product to product.
Franchisee need not pay any royalty or share any revenue with Amul. Franchisee need not pay any Registration fee either.
Working capital requirement would be extra depending upon sales volume. Franchisees will have to pay to Wholesale Distributors (WD) in advance for their stocks. Salesmen will visit parlours for taking orders. Alternatively franchisees may use AmulCart mobile app for placement of orders for WDs on concerned WDs.
Expected monthly sales turnover will vary from place to place depending on location of the parlour. It may be in the range of Rs. 3 lac to Rs 6 lac per month.
|
S.N. |
Type of the format |
Prebuilt Shop Req. (In sq ft) |
Investment/ Expenses by the franchisee |
Avg. Returns on MRP |
|
1 |
Amul Preferred Outlet/ Amul Railway Parlour/ Amul Kiosk (Smallest Format) |
100 - 150 |
Rs 3.00 lacs (approx). |
Pouch Milk (subject availability in your area) – 2.5%, Milk Products - 9%, Ice Cream - 20% of Sales Turnover. |
|
2 |
Amul Ice-Cream Scooping Parlour |
>300 |
Rs 6.00 lacs (approx.) All Visicoolers, Milk coolers and Deep Freezers must be Amul Branded to avail equipment purchase support amount. |
About 50% on recipe based ice cream scoops/ floats/ baked pizzas/ sandwiches/ hot chocolate drink (Amul Pro). For pre-packed ice creams the margin would be 20% approx. These ice cream parlours will also sell other Amul products where the margins will be to the tune of 9% of MRP. |
Anyone with a very small capital base and good business acumen can become our franchisee. It requires very little investment and working capital.
We also provide additional retail margins (subject to purity of the outlet), exclusive consumer offers, store inauguration supports, equipment purchase supports, free external branding / signage etc.
Equipment purchase support is extended for following equipment:
All recurring expenses such as employee cost, electricity charges, shop rentals etc. would be borne by the franchisee out of the gross retail margins earned.
Operations Commenced On 1950
Franchise Commenced On 2000
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 6-11 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 500 Sq.ft
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 7 Years
Is the term renewable? Yes
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