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Attiitude: Redefining Alternative Fashion and Lifestyle for Men
In a world where personal style is increasingly celebrated, Attiitude has emerged as a leader in alternative fashion and lifestyle for men. With an impressive following of over one million fans on social media, Attiitude is not just a brand; it embodies a mindset and a lifestyle that resonates with individuals who dare to be different. Founded in London in 2016 and now boasting a strong presence in both the UK and India, Attiitude offers a global shopping portal that connects fashion enthusiasts with unique styles and designs.
Attiitude sets itself apart from traditional fashion brands by focusing on underground fashion—a concept that challenges the status quo and embraces individuality. This approach appeals to a diverse audience, particularly young men who are seeking clothing that reflects their personality rather than conforming to mainstream trends. Attiitude is not just about what you wear; it's about how you express yourself and the lifestyle you choose to lead.
At the heart of Attiitude's innovative designs is a panel of internationally acclaimed Italian designers and experts from prestigious design universities. This collaboration ensures that each collection is not only stylish but also of the highest quality. The brand’s commitment to excellence is evident in its meticulous attention to detail, unique fabric selections, and cutting-edge styles. By leveraging the expertise of top designers, Attiitude continuously delivers fashion-forward pieces that capture the essence of modern masculinity.
In today’s fast-paced world, consumers expect quick and efficient service. Attiitude understands this urgency and has developed a logistics system that enables them to deliver products to customers around the globe in the least possible time. The brand recognizes that its clientele consists of individuals who hate to wait around, and thus, they prioritize speed and efficiency in their operations. This dedication to customer satisfaction has helped Attiitude build a loyal customer base and maintain a competitive edge in the fashion industry.
Attiitude's influence extends far beyond traditional marketing strategies. With over 100 brand ambassadors from more than 20 different countries, the brand leverages the power of influential figures to promote its ethos. Notable ambassadors include cricketer Chris Gayle, UFC world champion Jose Aldo, and the world’s number one freestyle footballer, Adonias Fonseca. These ambassadors embody the spirit of Attiitude and serve as role models for its target audience, showcasing how the brand transcends cultural and geographic boundaries.
The diverse representation among the ambassadors not only strengthens Attiitude’s global appeal but also reinforces its commitment to inclusivity. The brand’s message resonates with men from various backgrounds, encouraging them to embrace their unique identities and express themselves through fashion.
Since its inception in London in 2016, Attiitude has come a long way. The brand's journey is a testament to its vision, determination, and ability to adapt to changing market trends. What started as a small venture has transformed into a formidable player in the fashion industry, capturing the hearts of men who seek more than just clothing; they seek a lifestyle.
As Attiitude continues to grow, the brand is now looking to expand its footprint across India through a franchise model. This strategic move aims to bring the essence of Attiitude to men in various cities, providing them with access to alternative fashion that empowers them to express their individuality.
Strong Brand Identity
Attiitude has cultivated a distinctive brand identity that appeals to a global audience. Franchisees can leverage this established recognition to attract customers and create a loyal clientele.
Proven Business Model
With a successful track record, the franchise model is designed to provide comprehensive support to franchisees. From initial training to ongoing assistance, Attiitude is committed to ensuring that franchisees thrive in their endeavors.
Comprehensive Training and Support
Attiitude provides thorough training for new franchisees, covering everything from operations and inventory management to marketing and customer service. This ensures that franchise partners are well-equipped to manage their outlets effectively.
Marketing and Brand Promotion
Franchisees benefit from the brand’s marketing strategies, including social media campaigns and collaborations with brand ambassadors. This exposure helps drive traffic to the franchise location and enhances visibility in the local market.
Access to Unique Products
As a franchise partner, you will have access to Attiitude’s exclusive collections, allowing you to offer customers unique and trendy clothing that they cannot find elsewhere. This differentiates your store from competitors and attracts fashion-conscious consumers.
Community and Network
Joining the Attiitude franchise family means becoming part of a vibrant community of like-minded entrepreneurs. Franchisees can share experiences, best practices, and strategies, fostering a collaborative environment that encourages growth.
Attiitude is looking for passionate individuals who share the brand's ethos and are eager to bring alternative fashion to their communities. Ideal franchisees should possess:
Operations Commenced On 2016
Franchise Commenced On 2019
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 000
Country Wise
Investment INR 1 Cr. - 2 Cr
State Wise
Investment INR 20lakh - 30lakh
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 300 Sq.ft
Preferred location of unit franchise outlet Malls, High Streets
Detailed operating manuals for franchisees Yes
Franchisee training location HQ
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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