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Duroflex: Revolutionizing Sleep Solutions for Over 50 Years
Our Heritage
In 1963, the late Mr. P. C. Mathew embarked on a pioneering journey to manufacture coir mattresses in the picturesque setting of Alleppey, Kerala. This bold initiative marked the beginning of a legacy dedicated to enhancing sleep quality. What started as a modest venture along tranquil canals has evolved over the past five decades into a formidable enterprise. As the world around us has transformed through shifts in societal norms, economic landscapes, market dynamics, ergonomic theories, and technological advancements, the spirit of innovation and excellence has remained a constant driving force for Duroflex.
From those early days of craftsmanship, our dedication to improving sleep quality propelled us to become India’s largest exporter of sleep and comfort products. Today, Duroflex stands as a leader in the industry, equipped with state-of-the-art manufacturing facilities across Kerala, Tamil Nadu, Telangana, and Maharashtra. Our evolution is a testament to our commitment to quality and a reflection of our ability to adapt and innovate in response to changing consumer needs.
Our Story
What began as a vision to enhance sleep quality in India has grown into a reality with Duroflex, now recognized as the nation's premier sleep solutions company. With over 50 years of expertise, our commitment to continuous innovation drives us to develop research-backed and technology-driven products. Our extensive range includes mattresses, pillows, protectors, sleep tech options, and more—each designed to provide a truly enriching sleep experience.
From our roots in the serene backwaters of Kerala, we have expanded our footprint to become a nationally recognized brand. Our journey is characterized by cutting-edge products and exclusive technologies that have redefined the sleep experience for countless individuals. Our fully backward-integrated manufacturing facilities exemplify our growth, making us India’s fastest-growing mattress brand.
Products & Innovations
Duroflex is celebrated for its industry-first innovations and leadership in sleep technology. We pride ourselves on creating products based on consumer needs rather than merely relying on raw materials. This thoughtful approach has enabled us to effectively address specific customer challenges and enhance their sleep experiences.
Our flagship mattress ranges include:
Duropedic: Engineered for orthopedic support, the Duropedic mattress is designed with scientifically formulated materials that enhance sleep quality. This mattress offers targeted support for the spine and joints, ensuring that users wake up refreshed and pain-free. Its unique design caters to various sleeping positions, providing optimal alignment and comfort throughout the night.
Energise: Crafted to rejuvenate and refresh, the Energise mattress offers a perfect blend of comfort and support for an invigorating sleep experience. This range focuses on delivering a balance of softness and firmness, allowing sleepers to sink into comfort while maintaining the necessary support for a restful night.
Natural Living: Emphasizing eco-friendly materials and natural comfort, the Natural Living range provides sustainable sleep solutions. With a focus on using organic and biodegradable materials, this range aligns with our commitment to promoting health and well-being while being kind to the environment.
Each product in our range is meticulously designed to optimize the inherent strengths of the materials used, ensuring superior performance and enhanced sleep quality. Our innovation does not stop at mattresses; we have also developed an array of pillows, protectors, and sleep accessories that complement our core products, all aimed at fostering better sleep.
Ever-Growing Network
Duroflex's growth trajectory is marked by a vast retail network that has expanded from a small-scale operation to a comprehensive presence across India. Our extensive network includes exclusive stores and experience centers in major metropolitan areas, allowing customers to experience our products firsthand. Additionally, our robust digital presence ensures that our innovative sleep solutions are accessible to a wider audience.
We are committed to enhancing accessibility to our products, ensuring that everyone can benefit from our expertise in sleep solutions. Our online platform provides a seamless shopping experience, complete with detailed product descriptions, customer reviews, and expert advice to help consumers make informed choices about their sleep needs.
Helping India Sleep Better
At Duroflex, we bridge the gap between science and sleep. Our commitment to innovation is matched by our passion for fostering conversations about sleep health. We understand that sleep is a fundamental component of overall well-being, and we continuously strive to evolve, experiment, and offer best-in-class sleep solutions.
Our initiatives extend beyond product offerings; we actively engage with the community to raise awareness about the importance of sleep hygiene and health. Through workshops, webinars, and collaborations with health professionals, we aim to educate consumers about the impact of sleep on their physical and mental well-being. Our goal is to empower individuals to prioritize their sleep health, leading to improved quality of life.
Operations Commenced On 1963
Franchise Commenced On 2013
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 1-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 1000 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 6 Years
Is the term renewable? Yes
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