The City is a unique and first of its kind concept of Role & Pretend Play for kids in the age bracket of 2-8 years from Singapore. The concept focuses on kid’s entertainment coupled with Learning Through Fun in real life scenarios undertaking role-playing.A mini City is created for kids so that they can experience real life scenarios by themselves without any hassle. Within the City, young children can try out different adult roles and professions in a fun, safe environment. Creativity and imagination are promoted to positively enhance growth & development. Children can transform themselves into Cooks, Cahiers, Doctors, Nurses or Policemen, dress in the respective uniforms and outfits.
Soon after launching in 2012 as Singapore’s first interactive learning playground to offer high-quality role play in realistic environments, The City became a leader in the market attracting kids, families and schools from Singapore and overseas to its first-of-a-kind experience.
PRESENCE
In addition to Singapore, The City has centers running successfully in Myanmar -and looking to set footprints in India, Philippines and Tokyo.
Operations Commenced On 2012
Franchise Commenced On 2013
Investment INR 1 Cr. - 2 Cr
Region Wise
Investment INR 1 Cr. - 2 Cr
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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