• Established in 2003 in the U.S., The Counter is 21st century’s answer to other regular burger joints; with more than 100 stores currently in development throughout the US
• The Brand is present in North America, Ireland and Saudi Arabia
• The concept is to offer the customers an extensive list of fresh ingredients that allow them to build their own customized gourmet burgers from the 312,120+ possible combinations
• As part of The Counter Culture customers will receive the most up-to-date promotions, announcements and information.
• The company has featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®
Operations Commenced On 2003
Franchise Commenced On 2003
Investment INR 1 Cr. - 2 Cr
Country Wise
Investment INR 10000 - 50000
Region Wise
Investment INR 10000 - 50000
Anticipated percentage return on investment 15-20 %
Likely pay back period of capital for a Unit Franchise 3-3.5
Other investment requirements Yes
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity QSR
Floor area requirement 1500-2500
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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