Franchise India 2014
OCTOBER
11-12, 2014
PRAGATI MAIDAN, NEW DELHI, INDIA
Days Hours Minutes Seconds
INAUGURAL SESSION: THE RISE OF BRAND LICENSING IN INDIA
Time: 10:15 – 11:15
The opening session will build a roadmap for licensing, as well as highlight the key trends in this industry. This thought leadership session will also review ways of innovatively adopting this strategy by Indian businesses:
Session Highlights:
- Types of brand licensing currently supported by demographicsand consumption trends, in India
- Key growth opportunities for licensing, as well as which product categories are shrinking
- Snapshot of successful innovations in brand licensing, both domestic and international during FY14
- Successful retail strategies related to brand licensing and outlook for merchandising
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10:15 – 11:15 Session 1: INAUGURAL SESSION: THE RISE OF BRAND LICENSING IN INDIA Conference Chairperson - Mr. Martin Brochstein, SVP Industry Relations and Information, LIMA WorldwideMartin Brochstein joined LIMA, founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) which is the primary trade organization for the worldwide licensing industry... Read More
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