Franchise India 2014
OCTOBER
11-12, 2014
PRAGATI MAIDAN, NEW DELHI, INDIA
Days Hours Minutes Seconds
CORPORATE LICENSING & CELEBERITY LICENSING: BREATHING MORE LIFE IN BRANDS
Time: 14:30 – 15:15
Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand value, as well as extensions. It is important to be cautious and accurate in your decisions as a licensor. On the other hand, celebrity licensing is rapidly becoming popular in India via brand endorsements – learn how:
Session Highlights:
- How to expand a brand's presence into new segments without making a major investment
- How to maintain the brand positioning while extending intonew categories
- What 's hot in corporate licensing opportunities – FMCG, F&B, Fashion & Lifestyle, BTS & Stationery
- Evaluating celebrity value for licensing
- A checklist while considering a celebrity licensingstrategy
- Which arepopular –living celebrities or those dead, and their estates
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14:30 – 15:15 Session 4: CORPORATE LICENSING & CELEBERITY LICENSING: BREATHING MORE LIFE IN BRANDS Mr. Chris Evans, Managing Director, Oxford Ltd.Over the past fifteen years, Chris has built a career in brand management & identity, brand communications, and brand licensing. He has worked for sectors including telecoms, motor insurance and breakdown before he joined Oxford Limited as Managing Director in 2007... Read More
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