Session 5

One of the most successful licensing strategies in India.Learn what makes it so and all that it entails

Session Highlights:

Segmenting program sources - Games, TV Shows and Series, Movies and Music
Character licensing - extensions and innovations are key to expanding licensing potential
Movie licensing: - Hollywood versus Bollywood
Importance of 'Media Commitment' Vs. Upfront
Celebritylicensing: Being The Star in Retail

Session 5

15:15 -16:00 Session 5: CORPORATE LICENSING & CELEBERITY LICENSING: BREATHING MORE LIFE IN BRANDS Mr. Madhav Prabhala, Vice President – Licensing & Merchandising, Green Gold Licensing & Merchandising (I) Pvt. Ltd.
Armed with an engineering degree, Mr. Prabhala has more than 18 years of work experience that is spread across program management and cross-functional delivery in television, online media and corporate trainings... Read More
Mr. Nitin Kalra, Director, AI Licensing India Pvt. Ltd.
Mr. Kalra is the Director for SAARC Region at AI Licensing India, a company part of the Hong Kong based Animation International Limited. Under his leadership the company manages the licensing and merchandising business for 20th internationally renowned brands such as Doraemon... Read More
Ms. Aruna Kumar, Head- Media & Broadcast, Maya Digital Studios
A Marketing Post graduate, Aruna has over 16 years of experience in Animation & Visual effects. Started career in education training business. She has been extremely adept across all the functions within the education training value chain... Read More