Franchise India 2014
OCTOBER
11-12, 2014
PRAGATI MAIDAN, NEW DELHI, INDIA
Days Hours Minutes Seconds
SPORTS LICENSING: NEW SPORTS, NEW OPPORTUNTIES
Time: 16:15 - 17:00
India is yet to unlock the tremendous potential in its sports properties. Cricket is a passion in India, but the licensingpotential on other sports is yet to be leveraged:
Session Highlights:
- Different models of sponsorship, marketing associations and brand licensing in sports
- Identifying sports licensing potential in India and New sports in licensing
- Case studies of International sports licensing programs and important learning's
- Structuring sports licensing deals in India around New sports Leagues
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Mr. Phaneendra P, General Manager, GMR Sports Private LimitedMr. Kalra is the Director for SAARC Region at AI Licensing India, a company part of the Hong Kong based Animation International Limited. Under his leadership the company manages the licensing and merchandising business for 20th internationally renowned brands such as Doraemon... Read More
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Mr. Vishal Sinha, Business Head, Amigo Sports Pvt. Ltd.Mr. Vishal Sinha has over 15 years of cross-functional experience in driving business performance in Retail and Licensing space. His professional journey pans across various organizations/brands of... Read More
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