A dynamic & result oriented professional, Permendra heads the consumer products at Mattel India. Singh has an extensive experience of over 10 years in licensing industry both as licensor at The Walt Disney Company as well as licensee at Cello-BIC as the Director of marketing. Primarily a marketing and sales leader, Singh has worked across multiple industries & regions in 20 years of his professional life. He holds an MBA in Marketing and IS from Rani DurgavatiVishwavidyalaya, MP and a Bachelor of Science in Statistics from Ajmer University.