I play I learn to expand via franchising

New Age Knowledge Solutions (P) Ltd plans to expand by taking the franchise route. The company is looking at approximately 35 franchisees for its pre-school brand I Play I Learn by March 2010 in south India. The average investment of pre-school brand ‘I Play I Learn’ ranges from six to eight lakh to Rs 35 lakh on the high end of the investment spectrum.

The company expects to associate with people, who have passion and understanding about the domain and have sufficient resources to carry the brand the way it expects to be delivered. The company is focusing primarily on metros and all major cities, including A & B Towns and district headquarters in all four states in the South.

“With high growth policies and basic fundamentals in place, we hope that this territory is poised to embrace another paradigm shift towards high quality of life in terms of earnings and consumption, especially in the space of training and education. Our objective of participation in Franchise Retail Opportunity 2010, to be held in Chennai from January 28 to 29, 2010, is not only to announce our presence but also to present with this unique opportunity ‘I Play I Learn,’ that we have carved out from years of our experience in managing franchisees in this domain and create a sustainable franchisee network that delivers our brand experience with passion,” says Arun Khetan , CEO and MD, New Age Knowledge Solutions (P) Ltd.