Articles
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Parina Sood Jan 14, 2025 - 5 min readThe mattress industry in India has shown significant growth over the last few years, especially post covid. The pandemic served as a wake-up call that forced people to take their health and wellbeing seriously. Given the fact that peaceful sleep plays an important role in one’s wellness; the mattress industry has been showing steady growth ...
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Beny Sachdeva Jan 14, 2025 - 8 min readOnce primarily associated with groceries, platforms like Blinkit, Instamart, and Zepto are now embracing an "everything commerce" model, offering products that range from toys to electronics. Driven by increased digital penetration and evolving consumer preferences, this segment is forecasted to expand at an impressive CAGR of 60-80%—a leap from contributing 0.3% of the retail market ...
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Beny Sachdeva Jan 10, 2025 - 3 min readValued at an impressive $1.79 trillion, the global apparel industry remains a dynamic and highly competitive force in the global economy. In 2024, the sector witnessed the emergence of numerous fast fashion leaders and athleisure pioneers—each redefining success in today’s marketplace. By 2025, India is poised to establish itself as a global powerhouse in fashion. ...
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Nitika Ahluwalia Jan 08, 2025 - 5 min readIndia is rapidly moving towards a green and sustainable future, and the electric vehicle (EV) industry plays a significant role in this direction. The Union Budget 2025 has raised substantial hopes and excitement within the EV industry. This budget not only provides an opportunity to address current challenges but can also help propel ...
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Parina Sood Jan 03, 2025 - 4 min readCoffee consumption in India is on an exponential rise and has people cutting across generations hooked to it. The Indian Coffee Market was valued at USD 478 Million in 2022 and is expected to reach USD 1,227.47 Million by 2032, growing at a CAGR of 9.87% during the forecast period 2024-2033; as per the ...
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TFW Bureau Jan 02, 2025 - 5 min readArtificial intelligence (AI) transitioned from a temporary trend to a widespread reality, gaining traction across industries due to its potential to enhance efficiency, generate revenue and create entirely new roles, yet concerns around its use and impact on jobs remained. Gone are the days when it was merely a buzzword; AI has now become an ...
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Nitika Ahluwalia Dec 30, 2024 - 4 min readCurrently, there is a strong emphasis on electrification in the transportation sector to reduce carbon emissions. Promoting electric vehicles is considered a key solution to reduce pollution, but relying solely on electric vehicles is not enough. Other technologies must also be adopted in parallel to achieve a stable and effective solution.Electric ...
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Beny Sachdeva Dec 28, 2024 - 4 min readFranchising, universally acknowledged as a catalyst for accelerated expansion, has emerged as a leading business model across various industries in India. With the country’s unemployment rate recorded at 9.2% as of June 2024 (according to the Centre for Monitoring Indian Economy), more people are exploring franchise-led business opportunities. This model appeals to entrepreneurs due ...
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Parina Sood Dec 27, 2024 - 5 min readSheffield School operates under Sheffield Education India Pvt Ltd. The brand has a global presence and it began its Indian journey in 2018. Demonstrating its commitment to providing quality education, Sheffield School successfully launched nine schools under its banner within the first year of its operation in India, establishing a strong foundation across the nation. With a team ...
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Beny Sachdeva Dec 20, 2024 - 5 min readFranchising is flourishing in India, creating exciting opportunities for both Indian and international brands. As scalability becomes the foundation of success, brands are striving to strengthen their franchise networks through a strategic mix of traditional and digital marketing, innovative outreach methods, and robust partnerships. Here's a comprehensive guide to attracting high-quality leads and expanding your ...