IIHT supports digital India initiative, aggressive on expansion

Bangalore-based Indian Institute of Hardware Technology (IIHT) is seeking franchisees for pan-India expansion. The brand is tapping tier-II and III cities for the same.

“There has been a steady increase month-on-month with respect to franchisee additions. The digital India, smart cities and other initiatives will drive the demand further for IT professionals across the nation even in tier-II and III cities. While primary focus is on enrolling Franchisee-Owned Franchisee-Operated (FOFO) centres, we are extending the option of Franchisee-Owned Company-Operated (FOCO) based on investor need or specific demand,” says Keshav Raju, who established IIHT way back in 1993.

IIHT today has over 150 institutes worldwide and is known for providing hardware & networking, database management, security and storage management training services. To make franchisees’ journey smooth, the brand provides operational as well as set-up support to them. Along with that, marketing support is offered. At IIHT 100% of the target audience is online. The online marketing is centralised at the corporate office. Lead generation campaigns are carried out for all franchisees. Partners are also given a robust lead management system to view, nurture and manage leads. Collaborative advertising programmes are developed and deployed.