Malaysian chain Marrybrown to expand in South India

Marrybrown, a quick service restaurant chain of Malaysia is looking forward to expand its footprint in South India. Presently the brand has 48 outlets. Out of these 38 are franchisee-run. They plan to take the store count to 75. The expansion shall take place through a mix of company owned and franchise outlets. For every five franchise outlets they wish to have a company owned outlet.

“Owing to the growth potential in small towns of South India like Rajapalayam, Dindugul and other places in Tamil Nadu, we wish to leverage the first mover advantage by opening outlets in smaller regions," says Ajith, Director, MGM Entertainments Pvt. Ltd, the Master Franchisee for Marrybrown in India. The growing demand and affinity towards fast food in tier I and tier II cities has prompted the chain to spread its network.

Marrybrown was founded in 1981. It is one of the world’s largest QSR brand originating from Asia. It has a strong international presence with outlets operating in Malaysia, China, Indonesia, Sri Lanka, Maldives, Africa, the Middle-East and Myanmar apart from India. Marrybrown is known for its lip smacking food. In India, the brand is not confined to offerings like fried chicken and burger. Keeping in mind the need and taste of Indian customers it has flavoured rice and even biryani to cater to the local palate. The USP of the brand is its hygienic kitchen, child-friendly ambience replete with a play area, prompt customer service, adherence to quality standards and last but not the least, value for money.