Oriflame to bring a line of skincare products for men

Oriflame will launch a range of skincare products for men, called Novage Men, in the country. The men’s skincare range is a set of 4 products which will give the optimal benefits for the skin if used together.

Earlier, Novage brand was primarily catering to women consumers. But after seeing that the men skincare market is growing at 14%, the company has extended the brand for the men.

Manufactured in Europe, these products will be launched soon in the Indian market. The company also said that once it builds up the volume, then it may decide on manufacturing it locally. Currently, Oriflame has a manufacturing facility in Noida and Roorkee.

Naveen Anand, Senior Director, Marketing, Oriflame South Asia, said, “We are excited about it. We also need some amount of education around it as taking care of skin doesn't come naturally to men. A lot of training is required to promote the range. And once the right education and training have been imparted regarding the men skin care, we are supremely confident about the product to do well.”