International Brand

Packing A Punch With Profits

Parina Sood, TFW Bureau
Parina Sood, TFW Bureau Jul 23, 2024 - 2 min read
Packing A Punch With Profits image
Created by the most successful boxer of all time, Mayweather Boxing + Fitness delivers an immersive training experience, utilizing industry-leading programs, technology & content.

Mayweather Boxing + Fitness, created by one of the most successful boxers of all time - Floyd Mayweather, Jr., came into being in 2018. Right from the start, the franchise took off like a rocket and within just a few years of its existence, Mayweather Boxing + Fitness has become one of the fastest growing new fitness franchises ever.

The journey for the brand started with just 5 gyms at the time when Covid hit the world. Since then, the brand has been growing from strength to strength and now stands tall with over 100 franchises, including marquee locations in New York, Los Angeles, Chicago, Dallas and Nashville.

Floyd founded Mayweather Boxing + Fitness to give consumers a glimpse into his iconic workout routines, adapting fitness programs for the general consumer to be able to actively participate and benefit from. Floyd’s dedication and commitment to excellence are the basis for everything that Mayweather Boxing + Fitness does. The brand is supported by a team hand-selected by Floyd from the very best in the fitness and franchise industries – and has developed best-in-class systems and processes to support the long-term success of its global franchisees.

The program has been designed for one and all, whether anyone is an everyday athlete, young professional, or a stay-at- home-parent. Developed through the two decades of Floyd’s career, Mayweather Boxing + Fitness provides the most effective group boxing instruction in the market. Floyd has filmed all of boxing combinations used in the classes so he can lead the members through workouts via smart screen videos. As a truly differentiated marketing offering, the brand has also developed a Mayweather Virtual Reality game. The brand in collaboration with Franglobal is seeking partners in India.

Mayweather Boxing + Fitness comes with an array of advantages, namely

Brand name: Leveraging the household-name brand, the franchisees generate immediate awareness and buzz around their business to drive faster growth;

Product: Using Floyd’s own workouts, the members burn more calories and achieve better results.

System: Utilizing simple model and easy-to-follow processes, one gets to spend more time focusing on growing your business.

Technology: Brand’s next-gen technology – including the brand’s Virtual Reality training create differentiated member experience.

 Support: Brand’s experienced leadership and operations team is dedicated to fully supporting the success of each of its franchisees.

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