Global footwear brand, Skechers tied up with Franchise India to expand its presence in metro cities. Under the tie-up, Franchise India will act as a brand distributor and franchise model for Skechers.
Franchise India is targeting to appoint 16 distributors and 42 franchisees for Skechers in a year. These wholesale distributors will help the company reach out to retail chains. Sanjeev Agrawal, Managing Director, Skechers South Asia, said: “We believe the tie-up with Franchise India is going to further help us establish the presence of the business across all metros."
Skechers had launched its products in the Indian Market in July last year. At present Skechers sells its products through multi-brand outlets such as Reliance Footprint, Planet Sports and e-commerce websites like Jabong.com, Yebhi.com and Myntra.com
US-based Skechers is a multibillion dollar company and its products are available across 100 countries globally.