Super Smelly launches 100% toxin-free Nine-to-Nine Soul Soothing Moisturizer for gen Z

Puberty is often associated with acne and oily skin. However, dry skin is also a common problem faced by teens and tweens. This is further exacerbated by harsh weather conditions that strip the skin of its natural oils. With an in-depth understanding of these issues, Super Smelly, India’s only 100% toxin-free personal care brand for Gen Z, has launched the Zero Toxin Nine-to-Nine Soul Soothing Moisturizer.  

Dipali Mathur Dayal, Co-Founder of Super Smelly, said, “Skin troubles are not rare during teenage years, but dealing with dry skin shouldn’t have to be a big problem. Taking good care of your skin from an early age can help retain its health in the long run. This is why we have created a moisturizer that is devoid of all kinds of toxins and enriched with the goodness of vitamin E, fatty acids, potassium, and lecithin among other nutrients that envelop the skin in a protective layer of hydration.”

Formulation of Nine-to-Nine Soul Soothing Moisturizer

Carefully formulated and dermatologically and clinically tested for safety, specifically for GenZ, the moisturizer contains no toxins and is 100% safe to use. It is free from parabens, phthalates, PEGs, phenoxyethanol, silicones, DEA/TEA, BHT, BHA, Formaldehyde, Retinyl Palmitate, Triethanolamine and other harmful additives. It is certified ‘Made Safe’ and ‘100% Toxin Free’ by Safe Cosmetics Australia and Australian Allergy Certified with an IFRA compliant fragrance.

The non-greasy moisturizer is formulated with naturally derived argan oil, shea butter, cacao butter, avocado oil, sunflower oil and glycerine for deep and long-lasting hydration. Apart from intense hydration, the unique moisturizer also softens the skin, locks in its natural moisture and removes dead skin cells to reveal rejuvenated skin.

Available in two sizes 100 ml and 175 ml at a price of Rs 399 and Rs 499, respectively, the moisturizers are available on Amazon and Super Smelly website.

Personal Care Market

India’s personal care market will reach a whopping $18 billion by 2022, growing at 35% YoY. By creating a strong presence in the Indian market at such a crucial growth juncture, Super Smelly is well on its way to cementing its stance as the country’s leading personal care brand for Gen Z.

The brand is targeting a previously unaddressed market in the country. Currently, there is no other toxin-free personal care brand available for youngsters between the ages of 8 to 19 years. As a result, kids resort to adult skincare products that may not be tested for safety and could contain toxins that do not suit their tender skin.

Super Smelly has raised an undisclosed amount from Singapore-based Lyte Investment Bank along and other angels. It plans to utilize the capital raised for marketing, research, and product testing to further expand the product portfolio.