Trendy Divva to open 50 outlets by 2012

Trendy Divva, an Indian apparel brand for women has plans to open 50 outlets by December 2012. These would be a combination of both company owned and franchised stores. The company will scale-up its exclusive brand outlets and franchisee stores across India, concentrating on metros and tier II cities.

Presently, the brand has five company owned and one franchised outlet but aspires to open 25 company owned and franchise stores by end of next year. The brand aims to have a pan India expansion targeting cities like Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Chandigarh, and many others.

Trendy Divva will also be launching an up-market brand catering to niche segment of the society. The new brand will have exclusive couture range for high end consumers.