One of the oldest brands in India, TTK Prestige is an Indian business conglomerate with a strong presence across the country. Established in the year 1960, Prestige earned popularity at a rapid rate and became a household name with its reliable kitchenware products.
With a strong footprint in over 300 towns across the country, TTK Prestige has been India’s largest kitchen appliance company for several decades. And the enlistment of TTK Prestige into the Top 100 Franchise Brands in India by India’s no.1 Franchising Magazine - The Franchising World, further validates this.
The Prestigious Journey
The TTK Group was founded in 1928 as an indenting agency by T.T. Krishnamachari. He pioneered organized distribution in India.
The daily struggle of a housewife in the kitchen, to make healthy food, inspired the TTK group to get Denis Papin's invention, the Pressure Cooker, to India. It was an innovative and novel product at the time. During that time, the safety of women was of utmost importance during that time and Prestige took care of that through its constant innovations.
The pressure release valve and other such innovations made the Prestige Pressure Cooker stand out. The other great invention for Indian Kitchens by Prestige was the Pressure Pan.
With changing time, Women were no longer confined to their homes but started supplementing household incomes by going for jobs and even venturing into businesses. Prestige soon launched the new smart range of innovative cooking and kitchen products.
The Prestige brand has evolved into the most loved and popular kitchen products brand across India. It has today become a total kitchen solutions provider.
The “Xclusive” Franchise
Prestige Xclusive (earlier known as Prestige Smart Kitchen) is the exclusive store from TTK Prestige Ltd. The company started franchising in 2003 to expand its business opportunities and reach more customers. These stores are a one-of-a-kind location to source a total kitchen and home solutions, at one place. Prestige Xclusive showcases every Prestige Products which are available 365 days a year.
The single-minded purpose of achieving 100% customer satisfaction with personalised attention has already borne fruit. With 545 plus stores spread across 320 plus towns and 27 states, Prestige Xclusive has a proven time tested business model that has succeeded throughout the past few years.
KG George, Senior Vice President Retail, TTK Prestige, says, “We have always offered value for money products and therefore our consumer base has been very strong with deep trust values. Now we have 549 stores and all are franchised.”
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.
Wish to buy a franchise? Click here:
https://www.franchiseindia.com/brands/Prestige-Smart-Kitchen.2219
